For over 10 years I have helped fashion brands achieve substantial growth and sustainable returns. Helping labels across both the luxury goods and streetwear industries to navigate the complex and ever-evolving world of eCommerce, my work has successfully transformed dozens of UK and US online businesses. Fascinated by consumer behaviour, I focus primarily on analytics to develop data-driven sales and marketing strategies and offer a hands-on multi-faceted approach to CRO. Using growth hacking methodologies, along with the application of a solid technical and creative skillset, I apply bespoke strategies to suit the needs of each client and ensure that their individual eCommerce and digital goals are achieved.
I began my career in the fashion industry working for Harrods over a decade ago. It was there that my target-driven nature first developed and my fascination for conversion strategies within the luxury retail sector grew. I then went on to help a number of world-renowned luxury labels to grow their online presence. From successfully conceptualising, creating and executing countless engaging marketing campaigns, to project managing end to end re-branding and re-platforming projects, I have successfully assisted multiple premium brands to apply commercial business strategies to the digital eCommerce space. Most recently, I have been working with emerging streetwear labels to develop their branding, discover their target demographic and establish a solid presence in the industry. And through extensive analysis, the application of growth hacking techniques and creation of innovative social strategies, I have managed to achieve substantial profitable growth.
The key to success is transparency. Together we will map out expectations and goals, run through key values and objectives and discuss project timelines.
Each project requires a detailed analysis and a fresh approach. I like to conduct extensive analysis and sales channel/social audits to honestly assess every aspect of the business before getting to work.
Whether it is a one-off training session, support executing successful campaigns or technical site updates you require; I pride myself on being able to deliver a range of engaging creative solutions to ensure that your online business thrives.
My retainer clients love that they get access to my expertise without having to suffer the overheads of hiring a full time employee, instead they only pay when they need me.