I began my career in the fashion industry working for Harrods over a decade ago. It was there that my target-driven nature first developed and my fascination for conversion strategies within the luxury retail sector grew.
I then went on to help a number of world-renowned luxury labels to grow their online presence. From successfully conceptualising, creating and executing countless engaging marketing campaigns, to project managing end to end re-branding and re-platforming projects, I have successfully assisted multiple premium brands to apply commercial business strategies to the digital eCommerce space.
Most recently, I have been working with emerging streetwear labels to
develop their branding, discover their target demographic and establish a solid presence in the industry. And through extensive analysis, the application of growth hacking techniques and creation of innovative social strategies, I have managed to achieve substantial profitable growth.