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5 Quick Tips For Improving Your Ranking on Amazon
4th February 2019|by moretraffiq|0

5 Quick Tips For Improving Your Ranking on Amazon

With Amazon now dominating Google in product searches, it’s time to reconsider your SEO strategy. It’s likely that you’ve become accustomed to optimising with Google in mind, but if you are using Amazon as a selling platform you will definitely need to adopt a new approach to ensue your listings are not going unnoticed. In […]

3 Things You Should Know About Vanity Metrics
18th January 2019|by moretraffiq|0

3 Things You Should Know About Vanity Metrics

Marketers are often guilty of focusing on them in their reporting as they are easy to obtain, look good and show the instant value of a campaign, but they are essentially just top line claims. In brief, they are metrics which provide little to know actionable insight for your business. An example might be measuring […]

Take Your IG To New Heights In 2019
10th January 2019|by moretraffiq|0

Take Your IG To New Heights In 2019

Instagram Trends For 2019: Ephemeral And Algorithms From beauty controversies and blackfish to data breaches and everything in between, there’s no denying that 2018 was a tumultuous year for social media. With all these issues circling around one common theme, trust there has been a seismic shift in the attitudes of its users with regards […]

5 Key Business Strategies The Kardashians Have Taught Us
1st January 2019|by moretraffiq|0

5 Key Business Strategies The Kardashians Have Taught Us

Love them or hate them, there is no denying that the Kardashians are everywhere. From their multiple TV shows to their diverse product ranges, they sure know how to put themselves out there and convert their reach and engagement rates into profit. Here are five quick business lessons we could learn from them: 1. Turn […]

Five Quick Tips To Consider When Creating A Size Guide
3rd December 2018|by moretraffiq|0

Five Quick Tips To Consider When Creating A Size Guide

Managing an eCommerce site is never easy, every aspect of the site must be consistently tested, optimised, evaluated and improved. But aside from the dynamic digital marketing strategies, there are a few underlying fundamentals that can act as foundational pieces of your strategic platform. Often overlooked, user experience is key for ensuring profitability and one […]

Three Key Sales Strategies To Consider Post Brexit
26th November 2018|by moretraffiq|0

Three Key Sales Strategies To Consider Post Brexit

The European eCommerce ecosystem was turned on its head last year after the introduction of new GDPR, geoblocking and payment laws; changes which forced online brands to become resourceful and apply more creative approaches to their digital marketing strategies. Although the lead up was daunting, stressful and full of uncertainty (much like the imminent Brexit […]

Ten Instagram Mistakes Killing Your Brand
22nd October 2018|by moretraffiq|0

Ten Instagram Mistakes Killing Your Brand

Whether you are an influencer cashing in on sponsored posts or a brand capitalising on a successful campaign, the opportunity to generate revenue through Instagram is infinite thanks to its vast reach. But with so many eyes watching, there is also huge room for scrutiny these days. In an age where one of the most […]

Dealing With Dead Stock
22nd October 2018|by moretraffiq|0

Dealing With Dead Stock

Love it or hate it (yes fashion snobs I am directing the latter at you), there is no denying that Zara has created a retail revolution since it first graced the UK high street with their presence two decades ago. Well what do you expect really, when the key terms “Fast” and “New” were a […]

What Are You Waiting For? 3 Simple Ways You Should Already Be Using Mobile Capabilities To Benefit Your Brand
22nd October 2018|by moretraffiq|0

What Are You Waiting For? 3 Simple Ways You Should Already Be Using Mobile Capabilities To Benefit Your Brand

Many fashion brands seem to believe that having a mobile retail platform alone is enough to bring them success in the modern age. But the reality is, that any flourishing eCommerce fashion business has to be engaging, reactionary and adaptable, willing to facilitate its’ users habits and behaviours and always striving to stay one step […]

Metrics That Matter: Influencer Campaigns
22nd October 2018|by moretraffiq|0

Metrics That Matter: Influencer Campaigns

The feed is flooded with Instagram influencers, but how do you know who are the best advocates for your brand? And more importantly, how can you tell whose popularity will generate the biggest ROI? Here are five key metrics to consider before you embark on your next influencer campaign. Vanity Metrics And Predicting ROI Vanity […]