eCommerce & Digital Consultancy
By 2020, 30% of all internet searches will be conducted without a screen, via voice search. Is your brand ready for the shift? Many small businesses I’ve worked with were caught off guard by the mobile-first shift and are still suffering the consequences of failing to acknowledge the importance of it. With restrictive budgets and […]
One of the biggest mistakes new eCommerce entrepreneurs can make is forcing or rushing the launch of a website. You only get one shot at launching so don’t mess it up. While it’s okay to purchase your domain name and throw up some sort of “Coming Soon” page, you should avoid the big reveal until […]
What will a hard Brexit mean for you? We are finally in March, but still no closer to finding out what Brexit will actually mean for the world of eCommerce. Whilst we hear every twist and turn of the negotiations, it is tempting to delay scenario planning, but can online retailers really afford to be […]
With Amazon now dominating Google in product searches, it’s time to reconsider your SEO strategy. It’s likely that you’ve become accustomed to optimising with Google in mind, but if you are using Amazon as a selling platform you will definitely need to adopt a new approach to ensue your listings are not going unnoticed. In […]
Marketers are often guilty of focusing on them in their reporting as they are easy to obtain, look good and show the instant value of a campaign, but they are essentially just top line claims. In brief, they are metrics which provide little to know actionable insight for your business. An example might be measuring […]
Love them or hate them, there is no denying that the Kardashians are everywhere. From their multiple TV shows to their diverse product ranges, they sure know how to put themselves out there and convert their reach and engagement rates into profit. Here are five quick business lessons we could learn from them: 1. Turn […]
Managing an eCommerce site is never easy, every aspect of the site must be consistently tested, optimised, evaluated and improved. But aside from the dynamic digital marketing strategies, there are a few underlying fundamentals that can act as foundational pieces of your strategic platform. Often overlooked, user experience is key for ensuring profitability and one […]
The European eCommerce ecosystem was turned on its head last year after the introduction of new GDPR, geoblocking and payment laws; changes which forced online brands to become resourceful and apply more creative approaches to their digital marketing strategies. Although the lead up was daunting, stressful and full of uncertainty (much like the imminent Brexit […]
Love it or hate it (yes fashion snobs I am directing the latter at you), there is no denying that Zara has created a retail revolution since it first graced the UK high street with their presence two decades ago. Well what do you expect really, when the key terms “Fast” and “New” were a […]
Many fashion brands seem to believe that having a mobile retail platform alone is enough to bring them success in the modern age. But the reality is, that any flourishing eCommerce fashion business has to be engaging, reactionary and adaptable, willing to facilitate its’ users habits and behaviours and always striving to stay one step […]