eCommerce & Digital Consultancy
With Amazon now dominating Google in product searches, it’s time to reconsider your SEO strategy. It’s likely that you’ve become accustomed to optimising with Google in mind, but if you are using Amazon as a selling platform you will definitely need to adopt a new approach to ensue your listings are not going unnoticed. In […]
Marketers are often guilty of focusing on them in their reporting as they are easy to obtain, look good and show the instant value of a campaign, but they are essentially just top line claims. In brief, they are metrics which provide little to know actionable insight for your business. An example might be measuring […]
Love them or hate them, there is no denying that the Kardashians are everywhere. From their multiple TV shows to their diverse product ranges, they sure know how to put themselves out there and convert their reach and engagement rates into profit. Here are five quick business lessons we could learn from them: 1. Turn […]
Managing an eCommerce site is never easy, every aspect of the site must be consistently tested, optimised, evaluated and improved. But aside from the dynamic digital marketing strategies, there are a few underlying fundamentals that can act as foundational pieces of your strategic platform. Often overlooked, user experience is key for ensuring profitability and one […]
The European eCommerce ecosystem was turned on its head last year after the introduction of new GDPR, geoblocking and payment laws; changes which forced online brands to become resourceful and apply more creative approaches to their digital marketing strategies. Although the lead up was daunting, stressful and full of uncertainty (much like the imminent Brexit […]
Love it or hate it (yes fashion snobs I am directing the latter at you), there is no denying that Zara has created a retail revolution since it first graced the UK high street with their presence two decades ago. Well what do you expect really, when the key terms “Fast” and “New” were a […]
Many fashion brands seem to believe that having a mobile retail platform alone is enough to bring them success in the modern age. But the reality is, that any flourishing eCommerce fashion business has to be engaging, reactionary and adaptable, willing to facilitate its’ users habits and behaviours and always striving to stay one step […]
When it comes to online shopping, change isn’t coming, it is already here. With just over 1.5 billion online shoppers worldwide, the potential audience for any brand is infinite, yet many online retailers are still struggling to capitalise from this opportunity. Why? Because they fail to notice that as the ease and speed of this […]
We’ve all been down the YouTube rabbit hole when what starts out as a simple search for a how to video winds up becoming a two hour binge. With more than 500 million hours of video are watched on YouTube each day and even more people watching video daily through Facebook, these binges are quickly […]