eCommerce & Digital Consultancy
Marketers are often guilty of focusing on them in their reporting as they are easy to obtain, look good and show the instant value of a campaign, but they are essentially just top line claims. In brief, they are metrics which provide little to know actionable insight for your business. An example might be measuring […]
Instagram Trends For 2019: Ephemeral And Algorithms From beauty controversies and blackfish to data breaches and everything in between, there’s no denying that 2018 was a tumultuous year for social media. With all these issues circling around one common theme, trust there has been a seismic shift in the attitudes of its users with regards […]
Whether you are an influencer cashing in on sponsored posts or a brand capitalising on a successful campaign, the opportunity to generate revenue through Instagram is infinite thanks to its vast reach. But with so many eyes watching, there is also huge room for scrutiny these days. In an age where one of the most […]
The feed is flooded with Instagram influencers, but how do you know who are the best advocates for your brand? And more importantly, how can you tell whose popularity will generate the biggest ROI? Here are five key metrics to consider before you embark on your next influencer campaign. Vanity Metrics And Predicting ROI Vanity […]