Arcadia is an innovative and experience-driven sports and entertainment development strategically positioned in Central Ohio, one of America’s most forward-focused regions. Within a 5 hour drive of 105 million people, Arcadia needed help to reach them and create a buzz for their brand. Tasked with managing all visual communications and driving brand awareness, I plan, create and curate all social communications, applying a key brand strategy and ensuring that a clear aesthetic and identity is maintained and executed successfully.