eCommerce & Digital Consultancy

BOY London

(app design / content creation / crm / cro / email design / Social Media Management / Story Telling)

BOY London
Project Overview : Content Creation Social Media Management CRO Strategy
Location : London
Status : Ongoing

Initially tasked with implementing conversion rate optimisation strategies and increasing overall profitability of the online platforms, the project has since evolved into a much more creative opportunity. After conducting in-depth analysis, journey mapping and providing insights on customer profiling, I felt that it would be most profitable to focus the marketing budget towards customer retention and intelligent automation strategies. As well as creating and curating all content for the sales and social media channels, I now also manage the design and visual communications for both the app and the website.