eCommerce & Digital Consultancy

Gilda & Pearl

(Conversion Rate Optimisation / Mobile First Strategy / PPC Campaign Management)

Gilda & Pearl
Project Overview : Leading Sales Strategy From Concept To Execution, Overseeing PPC, UX & CRO
Location : London
Status : Ongoing

With the sole task of increasing online conversion for the British Heritage brand Gilda & Pearl, I design and execute various over-arching strategies to ensure incremental revenue is generated week on week. From integrating new payment methods and programming innovative automative tools to help enhance both the functionality and UX of the site, right through to creating commercially viable data-driven marketing campaigns, I oversee all advertising, digital communications and optimisation, ensuring that the main sales channel is on track for aggressive growth this year.