My daughter was born just before we went into lockdown, so with a lot of time on my hands I decided to set her up with an instagram account and see where it went. At first it was just a way to share her with my family and friends who hadn’t yet had the chance to meet her, but soon we gained a significant organic following. With this, came the opportunities to collaborate with various different companies. She is now a brand ambassador for multiple brands and we have collaborated with (and produced content for) others. I create and edit all content for the account and of course manage all strategic partnerships.