eCommerce & Digital Consultancy
Take Your IG To New Heights In 2019
10th January 2019|by moretraffiq|0

Take Your IG To New Heights In 2019

Instagram Trends For 2019: Ephemeral And Algorithms

From beauty controversies and blackfish to data breaches and everything in between, there’s no denying that 2018 was a tumultuous year for social media. With all these issues circling around one common theme, trust there has been a seismic shift in the attitudes of its users with regards to both their privacy and the authenticity of products they are seeing on their feeds. Whilst consumers crave organic content and genuine connections as a result, it is crucial that we as businesses recognise that audience engagement is no longer a passive process and do all that we can to create an authentic community in 2019. Your aim should be to move away from simply growing a following and instead create meaningful interactions with your audience.

`The Biggest Social Media Trend For 2019

Stories are set to overtake the News Feed this year in becoming the primary way to share data. The craving for more personal interaction and authenticity on social media has resulted in less polished, more realistic content receiving the highest levels of engagement recently. So as our mobile usage increases and our attention spans shorten, our content consumption behaviour as customers will inevitably shift also, making short-lived content the go-to. It is important to note however, that this shift has been driven by a need for meaningful, authentic and somewhat personal content and your ephemeral content strategy should reflect this. This means thinking of social updates as intimate, raw interactions instead of static posts with big blocks of text. Increasing the focus on the people and personalities behind your brand and using the platform to create behind the scenes glimpses of your business will create genuine connections with your audience.

Finding A New Audience 

Although ephemeral content will help you to maintain your followers. With the introduction of new algorithms to Instagram it is getting harder and harder to be seen making organic growth from discovery more challenging. In order to hack these algorithms you should consider including the following actions in your social strategy for the year:Test your target audience. Finding out what they interact with is crucial as content similar to that which they usually like, comment or engage with will be shown higher on their recommended posts.

Test your target audience. Finding out what they interact with is crucial as content similar to that which they usually like, comment or engage with will be shown higher on their recommended posts.

Hashtags also work for ranking you higher on the explore page. Look at what your competitors are using and what terms resonate most with your demographic.

Ensure that you are posting consistently and always creating reactionary strategies. Social media is saturated with competition so make sure you are always relevant.

Hashtags also work for ranking you higher on the explore page. Look at what your competitors are using and what terms resonate most with your demographic.

Ensure that you are posting consistently and always creating reactionary strategies. Social media is saturated with competition so make sure you are always relevant.

A Few Things You Might Not Have Known

The longer someone spends looking at content, the more the algorithm likes you and the more credibility you will get.

Similarly, any content shared amongst friends via DM will be ranked higher (this is where newsjacking works). Getting users to talk about you will not only drive a new audience to check out your profile, but will also rank you higher on the explore page which in turn, will help your organic growth.

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